Nikita Kardkar

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How Can AI Help Your Business Achieve 5X Revenue?

How much difference does AI make for businesses? According to a McKinsey study, B2B marketing professionals who use AI to deliver personalized, real-time expertise can boost their revenue by up to 5X, including earnings before interest and taxes (EBIT). How much difference does AI make for businesses? According to a McKinsey study, B2B marketing professionals …

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Eye-Catching Leadership: Why Design Matters and How to Do It

You may have all the brilliant ideas for your thought leadership content, but is your design awesome enough to grab the attention you need to engage your audience, boost your brand reach, and drive up sales? Humans process images ”60,000 times faster” than text. Unsurprisingly, that means that if you want to get your message …

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Problems with Lead Generation? Here’s How Thought Leadership Can Help

The buying process wouldn’t ever be complete without quality leads. The problem is how to generate prospects that convert into actual sales. With 53 percent of marketers spending half or more of their budget on lead generation, it’s a tricky and expensive challenge to overcome. Fortunately, effective thought leadership can mend the disconnect that hampers …

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The 3Cs Key To Effective Organizational Change Management

According to statistics, around 70% of change management projects fail to achieve their goals, primarily because of management support issues and employee resistance. It only shows that quality strongly affects the results of a project. Hence, having excellent management techniques will give you a high chance to attain your benchmarks. The key to effective organizational …

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Four Thought Leadership Personas You Can Use to Be Heard and Seen

Thought leadership has enabled industry experts to lead by sharing masterful insights and unique perspectives on relevant issues, effectively building credibility and connecting with the brand’s audience. It’s not only a marketing strategy — it’s a skill that has to be acquired through passion, education, and dedication. But all that can fall flat if you …

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Engage, Don’t Create.

Implementing a content marketing strategy in today’s digital landscape has become even more essential. As the world deals with the effects of the pandemic, online content empowers organizations to nurture relationships, improve brand reach, and build return on investment (ROI) in this, particularly challenging time. At its core, content marketing is a sales activity. It …

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3 Types of Thought Leaders, Explained: Finding the Balance For Your Brand.

Thought leaders are generally defined as industry experts that educate customers and clients, provide answers and solutions to challenges, influence trends, and share brilliant insights that drive growth and innovation. But did you know that there are different types of thought leaders? According to LinkedIn, thought leaders can be classified as industry, organizational, and product. …

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