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Maximizing Technology to Drive Smart Goals For Your Content Marketing

Maximizing Technology to Drive Smart Goals For Your Content Marketing

In an age where technology has taken pole position as the driver of change in all strata of our way of life, harnessing its unlimited potential to achieve desired results is a ticket to heaven for small businesses. With content marketing as the center of gravity for business growth and increasing revenue, imagine what a …

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importance of content diversity in content management strategy

The Importance of Content Diversity in Your Content Management Strategy

Content has become the core of how businesses organically go about marketing. There is more to what brands can achieve with their content than they realize. Regardless of the size or niche, every business now stands a good chance of staying in business, even in competition. While content is integral to the growth of any …

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How Can AI Help Your Business Achieve 5X Revenue?

How much difference does AI make for businesses? According to a McKinsey study, B2B marketing professionals who use AI to deliver personalized, real-time expertise can boost their revenue by up to 5X, including earnings before interest and taxes (EBIT). How much difference does AI make for businesses? According to a McKinsey study, B2B marketing professionals …

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Eye-Catching Leadership: Why Design Matters and How to Do It

You may have all the brilliant ideas for your thought leadership content, but is your design awesome enough to grab the attention you need to engage your audience, boost your brand reach, and drive up sales? Humans process images ”60,000 times faster” than text. Unsurprisingly, that means that if you want to get your message …

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Problems with Lead Generation? Here’s How Thought Leadership Can Help

The buying process wouldn’t ever be complete without quality leads. The problem is how to generate prospects that convert into actual sales. With 53 percent of marketers spending half or more of their budget on lead generation, it’s a tricky and expensive challenge to overcome. Fortunately, effective thought leadership can mend the disconnect that hampers …

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